So H&M have finally officially launched their much anticipated collaboration with Alexander Wang, following on from the exclusive star studded New York launch the full menswear lookbook has finally been revealed! The collection has received an incredible reception from the fashion press and budding fashionistas alike, I am completely smitten of course and think it is without a doubt the strongest designer collaboration that the Swedish fashion giant has put forward to date. The whole story behind the design is so bold and current that it would work as a stand alone collection in it’s own right, the fact that it has been designed by Wang gives it the incredible attention to detail, quality and styling that the designer has build his empire on. The all black affair is all about incorporating the practicality of sportswear into high fashion urban pieces that fit into the day to day lives of the modern fashion focused man. For me the big highlights are the use of texture and contrasting materials to create the detailing given the all black theme, the leather and neoprene really emphasises the masculine silhouettes. Something that has caught my eye is the accessories range that complements the collection, something that previous designer collaborations with H&M have really missed the boat on. The leather backpack is absolutely beautiful and so simplistic, given the sporting theme with the collection one of the strangest pieces has to be the branded Alexander Wang yoga mat!
This collection is definitely going to be the first one I get in line for, I’ve got my eye on about 10 things! Check out the lookbook and full collection below that lunches online and in stores worldwide on the 6th of November.