Time for something a little bit different with the latest lookbook from online fashion giant ASOS, the iconic brand has teamed up with photographer Gosha Rubchinskiy to create a dynamic and striking menswear lookbook for SS15. Showcasing the upcoming trends the lookbook combines a skater theme with grungey 90’s looks creating an amazing throwback theme. It’s all about graphic patterns, masculine silhouettes and practicality – there is a utilitarian element to the collection which I love. ASOS have become a huge player in the mens fashion market recently with their ability to react so quickly to new trends and expose them creatively across their social platforms. I’m a huge fan, something that’s definitely not going to change any time soon looking at what SS15 has in store for us!