Long gone are the days where huge supermodels anchored the underwear campaigns of the world’s biggest brands, over the last few years mens underwear has all been about the footballer. Staring off with Freddie Ljungberg’s infamous Calvin Klein campaign right up to David Beckham’s current multi million dollar deal with H&M, however now it’s the turn of football’s golden boy Christiano Ronaldo. The hunk has launched his very own branded underwear collection and the UK’s leading online underwear retailer Bang & Strike gave me a change to test out the goods and see what I thought. They are without a doubt the comfiest pants I have ever worn with support in all the right places, with such a wide range of styles and designs the CR7 collection is a solid offering that rivals that of any long standing underwear brand. With everything from boxers and briefs down to a rainbow of socks you really are spoilt for choice, combined with Bang & Strike’s super fast free delivery you can’t go wrong!