With this winter feeling like the longest in history there’s no better time to start looking at SS18 lookbooks to help us look forward to the summer sun. After a bumper Christmas and record profits BooHoo MAN haven’t shown any signs of slowing down, hot on the heels of their recent activewear launch they’ve just dropped their SS18 menswear lookbook – it’s huge so I’ve selected some of my favourite looks for this post. BooHoo have really made a name for themselves in the highly competitive online market, brushing off early doubts to become a credible, market leading retailer. Their menswear arm has done incredibly well raising it’s brand presence through a string of big-name celebrity endorsements, add to that their trend-led affordable pieces and you’ve got a winning formula. The collection is split into five key trends, each with their own style elements to help corner all tastes and identities. They’ve covered everything from grungy 90’s throwback looks to summer pastels fit for a beach wedding, add to that bright summer prints and colours and you have a fantastic, versatile collection. The collection starts hitting the site this month, so now is the perfect time to inject a bit of summer sun into the last weeks of winter!