The fashion world is full of surprises and can be one of the most unpredictable industries around, Calvin Harris being revealed as the new face of iconic Italian fashion house Armani this week pretty much sums up the curveball culture. Possibly the biggest DJ in the world right now Harris has been topping charts and rich lists alike recently, however his latest foray into underwear modelling ‘broke the internet’ this week when the photo shoot was revealed. I would never have put Harris in the world of fashion, and if I had to think of a brand I would imagine him fronting a denim or sports brand – I definitely didn’t think of underwear model! Following in the footsteps of David Beckham and Christiano Ronaldo the Scottish hunk will front the underwear campaign through to summer, less interestingly he will also front the ready to wear menswear collection however this will be fully clothed. This is definitely a fashion move that’s taken everyone by surprise but the more I think about it the more it seems like a very clever and very fitting business partnership. I can’t wait until we start seeing the posters everywhere! It’s a yes from me.