COS has to be my favourite brand when it comes to menswear and I’d go as far as to say it’s an addiction, there are few brands that have gained such a cult status as quickly as COS have. It’s hard to believe it started as a side project for it’s fast fashion big sister H&M, it’s success has enabled it to grow to just over 150 stores in 20 markets within 10 years. This summer COS supported the Surpentine pavilion with fashion events and social campaigns to celebrate 15 years of the institution, it runs until 9th October – well worth a visit as it combines fashion and art in a beautiful surrounding.
# For me COS is absolute wardrobe goals, the minimalistic scandi chic the brand has perfected just works so well and is completely tran-seasonal. So many brands have emerged off the back of this new age minimalism, the trend has spanned seasons and genders and become more of a lifestyle than a trend. I love the tailoring in this collection, the cream cropped trousers are a refreshing change from the dull colours that plague this time of year. Thin layering has been huge towards the end of SS16 in womenswear, so it’s interesting that COS have already jumped on it for menswear – in particular the contrasting textures in the layering is a really nice touch here. Clean silhouettes, minimal detailing and a technical superiority helps put COS on the map for effortless chic – something that wasn’t normally associated with men. This lookbook is no different and builds on the look established in previous seasons, a neutral colour pallet perfectly worked into seamless futuristic cuts.