There aren’t many brands out there that consistently deliver in terms of menswear, however COS never fail to disappoint with their effortless Scandi chic. I’ve always been a fan of their ability to constantly evolve yet still staying true to their design roots, the minimalist utility vibe has always worked for them and has helped create a move towards the general trend. With rapid global expansion ahead it’s clear that COS really are getting it right, it is currently growing faster than it’s big sister H&M. The colours feel quite dark for spring summer, but the pops of white and the focus on lightweight, breathable materials makes it work. The shoot being set in rolling sand dunes is a nice touch, the minimalist yet beautiful lines of the dunes suits the collection. COS has always been more about the aspirational lifestyle than just selling clothes, this beautiful location matches the product in it’s desirability and premium status.