Having been blogging for almost two years now it’s become a routine that’s quite repetitive, however now and again a curveball comes along that takes me completely by surprise and shakes everything up. Last week iconic footwear brand Hi-Tec did just that, they reached out to me with their ground breaking ‘Walkumentary’ campaign which takes thinking outside the box to a whole new level, putting the everyday act of walking into a whole new context. The campaign focuses on ordinary people doing ordinary things while walking, highlighting how many amazing things are done on a daily basis around the world while we are walking and the importance of great footwear to support that.
The first video in the series focuses on the unsung walking hero behind one of the biggest songs in recent years, cameraman Jon Beattie walked backwards ten miles a day for eleven days to capture the ’24 hours of happy’ that featured in the music video for Pharell’s global smash Happy. He did this in Hi-Tec’s Figaro Charcoal Flame trainers that combine breathability, durability and support that enables maximum movement without sacrificing style or comfort.
Now to put the whole thing into perspective take a look at the infamous music video below, I’m sure this campaign will really open your eyes to the work Jon Beattie and Hi Tec put in to really make this video come alive! It’s amazing what you can do if you put the right foot forward in the right footwear.
Keep an eye on the Hi Tec social channels for the next two instalments in the Walkumentary trilogy series.