H&M AW18 Studio Collection

H&M AW18 Studio Collection menswear mensfashion lookbook collection style fashion outfit autumn winter 2018 blogging blogger

It’s time once again for one of my favourite annual menswear events, H&M’s AW studio collection. The bi-annual collection is the Swedish group’s flagship menswear offering, it elevates a key trend using premium materials and a dedicated editorial campaign. The collections have become stronger and stronger each year, for me this year sees the brand hitting a home run. The collegiate trend is huge at the moment, with brands such as Ralph Lauren and Hackett basing whole seasons on it, H&M however have gone for the high fashion approach with key style twists. The collection focuses on a heavily autumnal feel across the preppy looks, thick knitwear and outerwear carrying the collection – the festive plaid is refreshing even if it feels a little too early in the year.  I love that you can take full looks from the collection if you’re confident in your style, or take key statement pieces like the plaid or oversized coats and build an outfit around it. A versatile yet cohesive collection that I’m definitely going to check out in store! It’s available in selected stores and online now.

H&M AW18 Studio Collection menswear mensfashion lookbook collection style fashion outfit autumn winter 2018 blogging blogger H&M AW18 Studio Collection menswear mensfashion lookbook collection style fashion outfit autumn winter 2018 blogging blogger H&M AW18 Studio Collection menswear mensfashion lookbook collection style fashion outfit autumn winter 2018 blogging blogger H&M AW18 Studio Collection menswear mensfashion lookbook collection style fashion outfit autumn winter 2018 blogging blogger H&M AW18 Studio Collection menswear mensfashion lookbook collection style fashion outfit autumn winter 2018 blogging blogger H&M AW18 Studio Collection menswear mensfashion lookbook collection style fashion outfit autumn winter 2018 blogging blogger H&M AW18 Studio Collection menswear mensfashion lookbook collection style fashion outfit autumn winter 2018 blogging blogger H&M AW18 Studio Collection menswear mensfashion lookbook collection style fashion outfit autumn winter 2018 blogging blogger

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