H&M Launch Their Mens Edition Collection

H&M Launch Their Mens Edition Collection style fashion lookbook collection menswear mensfashion h&m cos zara highstreet shopping fashion style male modelH&M have just upped their menswear game with the launch of their Editions collection, an elevated capsule collection aimed at the fashion conscious, everyday man. With the success of COS it was only a matter of time before H&M started to mirror some successful elements within their own menswear, with the premium market growing year on year it’s not surprising. The editions collection is a full capsule wardrobe that brings an elevated element to an everyday wardrobe combining wearable pieces, premium materials and a refreshing attention to detail. Prices are higher than H&M’s usual offering but this collection has been made as a more durable and lasting offering, a bold step for one of the world’s biggest fast fashion retailers. The looks are clean and minimal, really focusing on the craftsmanship and quality to speak to the price points. Cashmere jumpers, wool blend shirts and suede shoes seem extravagant for H&M but this collection really works. Stepping away from bold prints and colours for spring H&M has crafted a mature and refreshingly simple range that is effortlessly stylish. Paying attention to huge summer trends such as a structured bomber and pastel sweats this offering is on trend in a subtle but effective way. I’ve always been a fan of H&M’s trend range for it’s focus on quality and fabrication, so I’m very happy to see this ethos carrying over to their flagship menswear range. Check out my favourite peices below:

H&M Launch Their Mens Edition Collection style fashion lookbook collection menswear mensfashion h&m cos zara highstreet shopping fashion style male model H&M Launch Their Mens Edition Collection style fashion lookbook collection menswear mensfashion h&m cos zara highstreet shopping fashion style male model

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