With H&M about to launch their newest brand Arket the world of social media is buzzing about what you can expect, so it’s a little sad that the lookbook release for their annual mens studio collection went a little bit under the radar. H&M’s flagship mens collection appeals to the mass market and pioneers trend led democratic fashion, for the more fashion conscious men the annual studio collection builds on the limited edition trend or purple label collection for a more exclusive offering. The studio collection focuses on a capsule wardrobe made from premium materials with a huge focus on styles that push the boundaries both for H&M and for high street menswear in general. Oversized pieces are a key focus here with big bomber jackets and chunky knitwear, combined with wide leg trousers this really emphases the look. Bright knitwear and wet look leather trousers are really bold options here, but they are really versatile pieces if dressed down with neutral basics – you don’t have to take the full extent of the collection just take key pieces that work well for you. The rugged setting helps to emphasise the rugged feel of the collection, clearly inspired by outdoor clothing with heavy duty boots and knitted accessories. Sportswear is still playing a part here with the seemingly indefinite athleisure trend providing varsity bomber jackets and scarves, a nice neutered version of a trend that has been around for almost 5 years. I’ve always been a huge fan of H&M’s trend collection and it makes up about half of my wardrobe, I will definitely be investing in this collection – the quality of the product for the price is unbeatable. I can’t wait to get a top up!