Time for one of the biggest lookbooks of the year, hot off the heals of their record 2014 profit announcement global fashion giant have launched their SS15 menswear campaign lookbook. After revealing their ambitions expansion plans for 2015 H&M have now let us see what we can expect when it comes to their menswear offering, this builds upon the behind the scenes teaser video they launched last month. Focusing mainly on their exclusive man trend collection the lookbook highlights the trends we can expect across their menswear over the next few months. The collection has an amazing futuristic feel to it, something that is definitely a huge trend for SS15 – it seems to be an organic development of the sports luxe trend that’s been prominent over the last few seasons. Clinical silhouettes teamed with materials such as mesh, neoprene and leather create an amazing, cohesive aesthetic. The futuristic feel reminds me of the styling in films such as equilibrium and minority report, it’s so effortlessly cool and the use of bold color pops make it perfect for a high fashion edge to summer. Strangely for a spring/summer collection my favorite pieces are the outerwear and knitwear, the leather jacket and wet look effect mac would be perfect transnational wardrobe additions. It’s a big yes from me and with this only being the start of what’s to come I am really excited about what H&M have up their sleeves for the rest of 2015!