Global fashion giant H&M have just released a teaser video for their upcoming S/S15 menswear collection, the video takes a behind the scenes look at the shoot and features the key themes we can expect. The collection has a big futuristic theme running throughout which is an interesting move for the brand, this is combined cleverly with a sports luxe undertone which works brilliantly. I love the heavily tailored silhouettes that seem so clinical and sharp, combined with materials such as mesh, leather and rubber they create the base of the futuristic trend. The colour palette which is dominated by purples and blues adds to this, the collection wouldn’t look out of place in a dystopian sci-fi film with it’s beautiful yet dark aesthetic.
For that casual summer feeling the sports luxe influence comes alive in tailored joggers, plush tops and deconstruction tailoring – a trend that has started to emerge towards the end of A/W14. My key pieces are definitely the statement outerwear, the leather jacket, metallic bomber and overall style parka are instant classics for me. This video seems to focus mainly on H&M’s higher end ‘man trend’ collection but it’s a great early indication of what we cam expect from them across all their menswear marques next season! I am very impressed, take a look for yourself and see what you think.
Keep your eyes on the blog for the full lookbook when it’s released!