H&M’s Divided Conscious Collection Lookbook

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Following on from my previous post on H&M’s conscious campaign promotional images here’s a look at their conscious images for the Divided range. The Divided range is aimed at a younger audience and aims to mix the latest trends with street style images and European influences. Conscious for divided sticks with the key themes of patterns and prints  but uses bolder colours and on trend materials such as denim and lace to appeal to it’s younger target audience. I love the use of different clashing patterns including roses, floral prints and palm patterns to make an outfit – this is a key feature of SS13’s biggest trend ‘Printmix’ it’s all about clashing prints and patterns this coming season.

Take a look at the images below and see what you think!

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