Iconic French brand Lacoste is about to change their logo for the first time in their 85 year history, a logo that has become synonymous with the brand’s flagship polo shirts. The launch marks Save the Species, a three-year partnership between Lacoste and the International Union for Conservation of Nature (ICUN) – the crocodile logo will be replaced by 10 animals that face extinction. Each shirt is a limited run with each animal being made in a different quantity, A total of 1,775 shirts have been made, each of which is selling for between 150€ – 180€. The money from each sale will be donated to the species’ conservation. This is a true testament to Lacoste’s commitment to raising funds, a brand that can build itself so successfully around a logo knows the importance of that logo – changing it highlights the sense of urgency befalling so many of the animals of the world.
It is so important that we take steps to preserve the wildlife around us, human development and global warming have had such damaging effects on countless species – seeing a brand taking such an active approach to counteract this is so motivating. Hopefully, this can kick-start a movement within the fashion world to do more to protect our most vulnerable animal counterparts.