Fashion is without a doubt one of the most fast paced and industries in the world, with trends changing like the wind what’s in and out fluctuating on a daily basis it’s a constant mission to remain relevant and current. Iconic British tailoring brand Moss Bros have shown exactly how important it is to keep ahead of the curve and to stay in touch with your target market. The brand is infamous for it’s broad range of tailoring with everything from day to day suiting right up to wedding tailoring, it’s a well respected brand that is all about tradition and continuity.
However the brand has noticed the emergence of fashion trends within a younger market that have really embraced tailoring as an everyday fashion essential, so the ‘Moss London’ line has been launched to tap into this. The whole campaign behind the collection is very slick and manages to embrace so many elements of the new modern man that are explicit across the country, including the use of the beautiful bearded hunk Billy Huxley. I’m really impressed with what Moss Bros are doing here and it will be really interesting to see how this collection does, check out the full shoot below and see what you think!