Earlier this week I was introduced to an up and coming British menswear brand called ‘Open Clothing‘, having experienced success with it’s initial few stores the brand is eyeing up a bigger presence in the UK market. I was really impressed by the SS15 collection that I saw at the press day and I think there is definitely room in the market for menswear offering of this kind, I have always moaned about how men have much less choice than women especially when it comes to stand alone menswear brands. From my experience menswear specific brands do exist but they are all aimed at a certain niche, with niche offerings comes higher price-points and collections that are too extreme to appeal to the mass market.
Open have taken a different approach, they offer a diverse stock package that is very mainstream with incredible affordable prices. Prices range from around £15 for a shirt upto a top end price of £55 for outerwear, really impressive when the quality rivals or betters that of more expensive brands that are already well established. There is a stigma around the word ‘mainstream’ but I think it’s so wrong, the highstreet has been missing a brand like this who actually want to create an offering for the everyday man. The SS15 collection is really diverse but completely inclusive with wardrobe staples perfectly balanced with statement pieces for the bolder man, however every item is perfect for day-to-day wear – this sounds common sense but so many brands forget about practicality when they go wild with styling. It’s full of bright summer colours in fantastic fits, and for me the highlight is they are offering a range that has been heavily researched with regards to fits and sizes – again something that a lot of other brands completely forget about!
I’m a big fan of what I’ve seen so far and I’m really excited to see what is in store as Open grow their stock and store portfolio, if you like the look of their SS15 collection check out the site for their recently launched AW14 range which is equally as impressive! Take a look at the full lookbook below and see what you think.
Open Clothing S/S15 Lookbook