2016 Sees an exciting new entrant into the UK shoe market, with the trainer industry booming it’s an interesting time to see Canadian brand People Footwear try their luck on the UK streets. People create high tech footwear that strikes a balance between practicality and fashion, nailing it where other infamous brands have got it so wrong. Lightweight and breathable, each style is manufactured using high tech elements such as 3D printing, molded foam and digital knitting for the ultimate in comfort and durability. I love this concept and think it’s perfect for summer, It’s such a chore each year trying to find shoes that look good yet won’t kill your feet on holiday. Focusing on iconic styles including pumps, high tops and flip flops I can definitely see People getting a hold of the UK market, add in some refreshing sliders and knits there’s definitely something for everyone. So whether you’re planning a summer getaway or just want to try something new, head on over to the website and find your favourite style.