Time for something a little different from Spanish fast fashion brand Pull & Bear, for SS15 they have launched their exclusive black label menswear collection. Known for their street style inspired collections aimed at a teenage demographic this collection sees them take on their big sister Zara in the higher fashion market. As far as menswear goes P&B is always casual and practical above anything else, aimed at day to day wear for people who want comfort and value in clothing. This collection is a beautiful mix of sports luxe influenced pieces combined with traditional, masculine wardrobe staples. Structured knitwear with zip detailing, leather jackets and tailored trousers highlight the completely new approach being taken here – even the way the lookbook is shot is new territory for the brand. I love the collection and think this is a very clever move by P&B, as they expand their store portfolio broadening their product offering is a great move to maximise the market for the brand. If this new collection reflects the usual price points and high level of quality P&B are known for this will be a runaway success.