After a few weeks away in the states its so good to get back to the blog, and what better way to feel back in London than the quintessentially British Racing Green collection from Debenhams. Debenhams has undergone a massive modernisation over the last few years spearheaded by the £25million refurbishment of their Oxford street flagship, for me the evolution of their menswear collections in this time is what caught my eye. The Racing Green brand is interesting due to its focus on British heritage to produce a classically styled collection for the modern man, refreshing iconic wardrobe staples with current trend influences.
I love that the brand has taken a traditional approach to menswear focusing on a capsule collection of key pieces that very man needs, it’s in the quality of materials and amazing attention to detail that Racing Green have been able to distinguish themselves. The green wax jacket (that will appear in an outfit post soon) fairisle knits and tweet tailoring can fight off competition from well established brands way above the Racing Green price bracket, something very impressive at a time where price points are a make or break deal for most shoppers. It would be hard to find craftsmanship and quality at this price anywhere else on the highstreet especially the outerwear and knitwear, they have definitely hit a home run there. The laid back long weekend style shoot in the lookbook highlights the versatility and wearability of this collection, perfect outfits for the everyday modern man.
The collection takes its name from the British racing team of the 1900s who had to pick the colour green for their racing cars after the USA, Germany & France beat them to picking red, white and blue. Over the years the colour has become synonymous with the British fighting spirit and victory through hard work and perseverance quite a powerful message to back up this brand’s eager expansion plans to be within every major retail point by 2020. Given the strength of the collection and the really impressive marketing behind it I have no doubt that Racing Green will become the high street mainstay it’s aiming for.