Autumn is officialy here and it’s time to crack out the layers to brave the elements, perfect timing for Reiss to unveil their ‘Cover Story’ lookbook highlighting the best of their outerwear for the A/W14 season. Reiss have become an interesting high street staple in recent years managing to balance their high end exclusivity with the inclusive nature of social media, they have really cleverly marketed to the masses while still protecting their brand principles. I love how quintessentially British Reiss are in their styling, since moving to London their menswear collections just feel so much more identifiable to my sense of style now and being a big social media fan it’s amazing to see them reaching out this way. This lookbook is really eye catching both for it’s contents and it’s setting, the autumnal beach theme is amazing and really helps set the mood for the collection and the heritage behind it. Reiss always styles in a traditional and conservative way and uses it’s attention to detail and expert craftsmanship as key selling points as opposed to bold, risky fashion statements aimed at trend setters. That for me is not a problem, the whole collection is based on minimal styling and masculine silhouettes which give a slight refresh to annual autumnal staples that every man needs. Outerwear is the key strength here among an overall solid offering, the black biker jacket with shearling lining is absolutely beautiful! Check out the full shoot below and see what you think!