It’s been a while since I’ve had anything from Reiss up on the blog, so here’s their latest menswear S/S14 lookbook to put that right. Reiss are without a doubt one of my favourite high street brands for menswear, their ability to create effortlessly stylish menswear that seems to fresh yet traditional is such a unique selling point. I’m a really big fan of simple silhouettes with clean cut lines, definitely something Reiss have in the bag with every collection. The ‘cool in the heat’ shoot is a retro throwback with an amazing American diner setting, it’s really well shot and reminds me so much of Grease which can never be a bad thing. The colour pallete and prints echo the vintage setting but the modern twist keeps it really refreshing.