Just after launching thier S/S14 menswear lookbook Amsterdam based Scotch & Soda have released a separate collection dedicated to denim and to the fashionistas that can’t live with out it. The Amsterdam Blauw Denim Collection celebrates the iconic fabric that has revolutionised fashion and become one of the most worn fashion pieces in the world, if you’re a big lover of denim then this is definitely for you. Covering the basics in the form of jeans to the extremes of denim blazers, jackets and shorts this lookbook really is a celebration of all things denim. With this collection Scotch & Soda want to change the way people think about denim and move away from the idea that denim is still all about jeans, denim is so much more than that.
I’m a big fan of this collection and the idea behind it, for me I’ve always had a love hate relationship with denim and it’s only recently that I have fallen back in love with it in a big way. One of my last purchases was a denim boilersuit, so I can definitely associate with the idea that denim is more than jeans. The collection has so many strong points with everything being so wearable and versatile, however my favourite look is definitely the printed denim short suit. I would live in that over summer!
Combined with their amazing S/S14 collection Scotch & Soda have come out as one of the dark horses when it comes to menswear this season, it will be great for this under appreciated brand to get more attention this year!