Time for something a little different from my highstreet favourite Zara, straying away from their usual high fashion lookbooks they have treated us instead to a more fun filled down to earth shoot based on family life. Zara lookbooks are always so arty and sometimes the setting takes the attention away from the clothes themselves, this ‘Play’ lookbook really strips things back and highlights for versatile and wearable the S/S14 collection is. The collection is light and airy with lots of linen and cotton, perfectly practical for a long hot summer. With plenty of bold prints and detailing Zara’s reputation for market leading menswear holds strong, for me no one comes close to their ability to produce such high fashion menswear so consistently.
The collection is available in store and online now.